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Liechtenstein and the German tax affair: Liechtenstein and the German tax affair: Liechtenstein and the German tax affair: 1 Introduction 2 Introduction of the categories of analysis 2.1 Agenda-setting approach (method for selecting issues) 2.2 Issues management 2.3 Crisis communication 2.4 The "process of social framing of issues" model developed by Eichhorn (2005) 2.4.1 Basic idea and goal of the model 2.4.2 Three spheres 2.4.3 Actors 2.4.4 Processes 2.4.5 Functions 3 Overarching question … Thesis … Objective 4 Methodology 5 Description of the "tax affair" in the period from 1 January 2008 to 31 March 2008 and its framing within the period of November 1999 to June 2008 5.1 Preceding phase "Time of reforms" (November 1999 … December 2007) 5.1.1 New structures and framework conditions for the financial center 5.1.2 Overview of the developments in the Liechtenstein financial center from 1999 … 2008 5.1.3 New paths in communication 5.2 Phase 1 "The reform process continues steadily" (1.1. - 13.2.2008) 5.2.1 Contents 5.2.2 Communication 5.3 Phase 2 "The Zumwinkel affair" (14.2. … 17.2.2008) 5.3.1 Overview of events 5.3.2 Communication measures by Liechtenstein 5.4 Phase 3 "Expansion of Zumwinkel affair into tax affair" (18.2. … 29.2.2008) 5.4.1 Overview of events 5.4.2 Communication measures by Liechtenstein 5.5 Phase 4 "Media interest subsides" (1.3. … 31.3.2008) 5.5.1 Overview of events 5.5.2 Communication measures by Liechtenstein 5.6 Subsequent phase "It will never be the same again" (1.4. - 30.6.2008) 5.6.1 Overview of events 5.6.2 Communication measures by Liechtenstein 6 Interpretation of the tax affair on the basis of media reporting and using the model of social framing of issues 6.1 Phase 1 (1.1. - 13.2.2008) - Weak signals? 6.2 Phase 2 (14.2. … 17.2.2008) - The "Zumwinkel affair" 6.3 Phase 3 (18.2. … 29.2.2008) … Expansion of Zumwinkel affair into tax affair 6.4 Phase 4 (1.3. … 31.3.2008) … Media interest subsides 6.5 Identification of the actors 6.5.1 Basic considerations 6.5.2 Interest groups 6.5.3 The mass media 6.5.4 The active and passive audience 6.5.5 Political actors 6.5.6 Different publics in Liechtenstein and in Germany 6.5.7 International political actors 6.6 Functions 6.6.1 Definition of issues 6.6.2 Synthesis of issue structures 6.7 Processes 6.7.1 Background of the tax affair 6.7.2 Influences on the issue structure 6.7.2.1 Interactive processes 6.7.2.2 Focused influence processes 6.7.2.3 Unfocused influence processes 6.7.2.4 Latent influences 6.8 From social framing of issues to transnational framing of issues 6.9 Digression: Alternate views 7 Final conclusions 7.1 Damage to image or opportunity for repositioning? 7.2 Communication between States
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